The LinkedIn presence your sales team can be compared against a set of standards to give it a “score”. This will help find those glaring holes that push away prospects without your even knowing that it is happening. This simple 10-point assessment technique will make that easy. Learn who has invested the time and energy with LinkedIn and who has not?
A quick and simple assessment tells you:
1. What the baseline is for the group as a whole
2. Who the rockstars are - the “natural leaders”
3. Who needs help and WHAT KIND of help
4. Things that can be exploited in a good way
5. Potential risks due to lack of knowledge
The LinkedIn profile is the centerpiece, but that’s not all of it.
Here is what to look for. Each question is worth 1 point, for a total of 10 points.
This assessment work can be done by anyone knowledgeable with LinkedIn. In a short call, we can coach even an individual with lesser LinkedIn skills to do this work. Candidates include administrative assistants, marketing, HR or even managers. We can do it as an outsourced service as well.
Sales reps are highly competitive and they like numbers. Use this technique to incent them to improve their LinkedIn presence and, in doing so, improve their sales performance. Posting scores for all to see will help a lot. They will improve quickly from the peer pressure.